Malyuga E.N., Madinyan E.I. Strategies of Manipulative Rhetoric in English-Language Business Media Discourse
DOI: https://doi.org/10.15688/jvolsu2.2024.6.13
Elena N. Malyuga
Doctor of Sciences (Philology), Professor, Head of the Department of Foreign Languages, Faculty of Economics, Peoples' Friendship University of Russia named after Patrice Lumumba
Miklukho-Maklaya St, 6, 117198 Moscow, Russia
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https://orcid.org/0000-0002-6935-0661
Elena I. Madinyan
Candidate of Sciences (Philology), Assistant Lecturer, Department of Foreign Languages, Faculty of Economics, Peoples' Friendship University of Russia named after Patrice Lumumba
Miklukho-Maklaya St, 6, 117198 Moscow, Russia
This email address is being protected from spambots. You need JavaScript enabled to view it.
https://orcid.org/0000-0003-3901-1260
Abstract. The aim of the study is to identify manipulative strategies implemented through the use of collocations, cliches, idioms, and set phrases in the English-language business media discourse. A quantitative analysis of samples collected from publications in "The Economist" was conducted. The research hypothesis proposes that manipulative strategies in the English-language business discourse are realized through the deliberate choice of collocations, cliches, idioms, and set phrases, which serve as tools for shaping public opinion. The study identified five manipulative strategies. It was established that manipulation through imagery-based expressions is the most frequently employed strategy, while evaluative assessments of factual content and manipulation by criticism are less frequent. The least utilized strategies are manipulation through antithesis and generalization, manipulation via vague or euphemistic language constructions. The research confirmed that collocations, cliches, idioms, and set phrases are extensively used in the English-language business media discourse to implement manipulative strategies, and several strategies may be joined within a single utterance. The findings may have scientific implications, particularly for scholars and professionals in media and business communication.
Key words: manipulative rhetoric, business media discourse, collocation, cliche, idiom, set phrase, lexicalsemantic analysis.
Citation. Malyuga E.N., Madinyan E.I. Strategies of Manipulative Rhetoric in English-Language Business Media Discourse. Vestnik Volgogradskogo gosudarstvennogo universiteta. Seriya 2. Yazykoznanie [Science Journal of Volgograd State University. Linguistics], 2024, vol. 23, no. 6, pp. 181-192. DOI: https://doi.org/10.15688/ jvolsu2.2024.6.13
Strategies of Manipulative Rhetoric in English-Language Business Media Discourse by Malyuga E.N., Madinyan E.I. is licensed under CC BY 4.0
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