Nikolskaya T.E., Pavlina S.Yu. Ethno-Cultural Influences on Multimodal Text Perception

DOI: https://doi.org/10.15688/jvolsu2.2019.1.11

Tatiana E. Nikolskaya

Candidate of Sciences (Philology), Associate Professor, Department of the Russian Language and Stylistics, Maxim Gorky Institute of Literature and Creative Writing

Tverskoy Bulvar, 25, 123104 Moscow, Russia

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https://orcid.org/0000-0002-9571-5417

Svetlana Yu. Pavlina

Candidate of Sciences (Philology), Associate Professor, Department of the English Language and Translation Theory and Practice, Nizhny Novgorod State Linguistic University named after N.A. Dobrolyubov

Minina St., 31-A, 603155 Nizhny Novgorod, Russia

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https://orcid.org/0000-0002-8304-795X


Abstract. The article investigates inter-cultural artistic communication which occurs through multimodal texts in general and feature films in particular. Artistic communication faces a challenge when its source and target belong to different ethnic and/or generational cohorts. The similarity or difference of communication codes depends on the level of adequacy of the sender's and the recipient's discursive competences. Discursive competences imply the ability to provide an adequate interpretation of situations depicted in the film, it is based on the knowledge and understanding of cultural, social and historical peculiarities of the society to which the creator belongs and which he or she depicts in the film. If the recipients ignore one of the semiotic systems incorporated in the multimodal text, the complete comprehension of the artistic text message can become unattainable. The authors conduct comparative analysis of how the Russian film "Moscow Does Not Believe in Tears" is perceived by Russian and American college 'Gen Z' students. In case the culture codes of the work of art contradict some rules and codes ingrained in the society to which the recipient belongs, the interpretation of the author's message can be hindered, which entails the artistic communication disruption. The analysis yields factors that determine the interpretation of an artistic message. The authors find that the differences in ethno-cultural backgrounds present a greater obstacle to the creator's artistic message successful decoding than a generation gap between the creator and the recipients.

Key words: inter-cultural communication, artistic communication, sender's code, receiver's code, decoding, multimodal text, artistic text, perception.

Citation. Nikolskaya T.E., Pavlina S.Yu. Ethno-Cultural Influences on Multimodal Text Perception. Vestnik Volgogradskogo gosudarstvennogo universiteta. Seriya 2, Yazykoznanie [Science Journal of Volgograd State University. Linguistics], 2019, vol. 18, no. 1, pp. 132-145. (in Russian). DOI: https://doi.org/10.15688/jvolsu2.2019.1.11

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