Shamne N.L., Milovanova M.V. Media Image of Non-Central Territory in Russian Media

DOI: https://doi.org/10.15688/jvolsu2.2025.2.3

Nikolay L. Shamne

Doctor of Sciences (Philology), Professor, Department of Foreign Language Communication and Linguodidactics, Volgograd State University, Volgograd, Russia

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https://orcid.org/0000-0002-5745-8907

Marina V. Milovanova

Doctor of Sciences (Philology), Professor, Department of Russian Philology and Journalism, Volgograd State University, Volgograd, Russia

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https://orcid.org/0000-0002-6198-6972

Abstract. The article features the peculiarities of non-central territory media image objectification in the Russian language, viewed within the framework of the general opposition "centre – non-centre". The authors have distinguished synonymous series of units, which nominate the territory within the right part of the opposition. As a result, the media image of a non-central territory is defined as a hyperonym that includes the hyponymous media images glush, gluhoman', zaholust'e, periferiya, provinciya, glubinka. A number of discursive features are identified. They form a media image of a non-central territory in media texts. Certain patterns in the named features representation within the framework of hyponymous media images are revealed, which in general enables determination of a hyperonymous media image structure. The variety of key linguistic means that constitute the media image of a non-central territory is determined. A conclusion is drawn about the specifics of non-central territory image formation in the media space of Russian mass media. It is based on the opposition "center – non- centre": designation of Russian / foreign space; actualization of the peculiarities of the subject's presence in a given territory and events; indication of an indefinite distance from the conventional center; processes of multidirectional movement (to and from the center); nomination of the subject according to the type of activity, occupation, social parameters and corresponding objects and attributes; characteristics of the territory; indication of processes of social exclusion; opposition to the center.

Key words: media image, non-central territory, opposition, synonymous series, discursive features.

Citation. Shamne N.L., Milovanova M.V. Media Image of Non-Central Territory in Russian Media. Vestnik Volgogradskogo gosudarstvennogo universiteta. Seriya 2. Yazykoznanie [Science Journal of Volgograd State University. Linguistics], 2025, vol. 24, no. 2, pp. 29-43. (in Russian). DOI: https://doi.org/10.15688/jvolsu2.2025.2.3

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