Lagutkina M.D., Zhang Yi, Chang Thi Thu Huong. Peniaphobia as a Component of the Destructive Digital Media Discourse in the Asia-Pacific Region
DOI: https://doi.org/10.15688/jvolsu2.2024.5.16
Margarita D. Lagutkina
Candidate of Sciences (Philology), Associate Professor, Department of Foreign Languages, Faculty of Philology, Peoples' Friendship University of Russia named after Patrice Lumumba
Miklukho-Maklaya St, 6, 117198 Moscow, Russia
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https://orcid.org/0000-0003-2830-6274
Postgraduate Student, Department of Foreign Languages of the Faculty of Philology, Peoples' Friendship University of Russia named after Patrice Lumumba
Miklukho-Maklaya St, 6, 117198 Moscow, Russia
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https://orcid.org/0009-0005-7783-5254
Chang Thi Thu Huong
Candidate of Sciences (Philology), Head of the Department of Russian Language, Vietnam National University, Xuan Thuy St, 144 Hanoi, Vietnam
This email address is being protected from spambots. You need JavaScript enabled to view it.
https://orcid.org/0000-0002-2532-4058
Abstract. Modern hybrid linguistic-mental and information warfare massively uses the promotion of destruction in the mass media as a tool of negative 'soft power' media discourse directed against China, Vietnam and Russia owing to their being the key players in the geopolitical arena of Southeast Asia. The discourse of Western geopolitical opponents promotes peniaphobia (fear of poverty), which is one of the basic human fears since it is associated with ensuring the efficient viability of man and human civilization as a whole. The authors attribute peniaphobia to one of the universal social stigmas that affect the social structure and culture of the community, recognizing that media discourse is actively using open public Internet communication to control public consciousness gently. Meanwhile, intense exploitation by the media of alleged financial insolvency, looming economic crises, food shortages and impending hunger, the adverse effects of international labor migration and the deplorable state of the labor markets rapidly generate protest moods in society, changing social perceptions of money, food and food consumption. Information intakes that enhance peniaphobia use scenario modeling the presentation of potentially dangerous themes in the mass media of Russia, Vietnam and China. The article assesses the manipulation of public consciousness in the context of the pandemic, complicated by the psychological and informational confrontation between East and West and Western socio-economic and political sanctions imposed in connection with the Russian-Ukrainian conflict. Modern social culture has updated the features of presenting information using a digital format and subsequent decoding, which, in general, has influenced social dynamics. Based on analyzing the ethno- and sociocultural behavior of 'digital aborigines' on the Internet, the sociocultural approach to modern manipulation techniques of the public consciousness demonstrates the change in the use of methods of manipulation compared to representatives of the 'pre-digital generation'.
Key words: media discourse, digital media discourse, peniaphobia, manipulation, Asia-Pacific countries, destruction, psychological warfare, information warfare.
Citation. Lagutkina M.D., Zhang Yi, Chang Thi Thu Huong. Peniaphobia as a Component of the Destructive Digital Media Discourse in the Asia-Pacific Region. Vestnik Volgogradskogo gosudarstvennogo universiteta. Seriya 2. Yazykoznanie [Science Journal of Volgograd State University. Linguistics], 2024, vol. 23, no. 5, pp. 197-210. DOI: https://doi.org/10.15688/jvolsu2.2024.5.16
Peniaphobia as a Component of the Destructive Digital Media Discourse in the Asia-Pacific Region by Lagutkina M.D., Zhang Yi, Chang Thi Thu Huong is licensed under CC BY 4.0
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