Ban’ko A.N. FUNCTIONING OF PRAGMATONYMS IN THE SPHERE OF BANKING IN CENTRAL AND REGIONAL MASS-MEDIA

Ban'ko Anton Nikolaevich

Postgraduate student, Russian Language department, Volgograd State University ( This email address is being protected from spambots. You need JavaScript enabled to view it. )

Abstract: the article presents findings and results of a comparative analysis of advertisements in central and regional magazines. Taking into account the extra- and intralinguistic features of banking as a concept, the author considers linguistic means of forming an advertising image with the help of pragmatonyms, and reveals differences between advertising modules in the media analyzed.

Key words: onomastics, adertizing name, pragmatonym, means of expression, region.

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FUNCTIONING OF PRAGMATONYMS IN THE SPHERE OF BANKING IN CENTRAL AND REGIONAL MASS-MEDIA by Ban’ko A.N. is licensed under a Creative Commons Attribution 4.0 International License.
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