Kochetova L.A. FUNCTIONS OF ADVERTISING DISCOURSE: TAXONOMY AND DYNAMIC ASPECTS OF REALIZATION
Candidate of Philological Sciences, Associate Professor, Head of English Philology department, Volgograd State University ( This email address is being protected from spambots. You need JavaScript enabled to view it. )
Abstract: the article proposes a taxonomy of advertising functions based on the dichotomy of textual and discursive advertising functions and dwells on their dynamics. The connotative function is considered as dominant and is realized both on the textual and discursive functional levels.
Key words: function, language function, textual function, discourse function, persuasion, dynamic perspective.
FUNCTIONS OF ADVERTISING DISCOURSE: TAXONOMY AND DYNAMIC ASPECTS OF REALIZATION by Kochetova L.A. is licensed under a Creative Commons Attribution 4.0 International License.
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