Serebrennikova E.F., Sadovnikova O.N. Strategic Importance of Valorizing Discourse in the Subject Sphere of Innovation

DOI: https://doi.org/10.15688/jvolsu2.2021.1.13

Evgenia F. Serebrennikova

Doctor of Sciences (Philology), Professor, Department of Romano-Germanic Philology, Irkutsk State University, Karla Marksa St, 1, 664003 Irkutsk, Russia

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https://orcid.org/0000-0002-3910-4013

Olga N. Sadovnikova

Postgraduate Student, Department of Romano-Germanic Philology, Senior Lecturer, Department of Oriental and Area Studies in the APR, Irkutsk State University

Karla Marksa St, 1, 664003 Irkutsk, Russia

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https://orcid.org/0000-0003-4197-5552

Abstract. The article focuses on the study of strategic importance as a qualitative category of discourse, characterizing the promotion of significant meaning in an axiologically parametrized media space. As part of the discursivization trajectory model, which was justified in line with a dynamic approach to the discourse study
using the methods of inferential and interpretative analysis, the strategic nature of media discourse is set. It is organized by targeted, relevant important concept of "Innovation" as well as the ways of its implementation in axiological strategies. The type of discourse topic and intentionality of promoting significant meaning in the vector from the world of real to the world of proper and desired endow this discourse with a valorizing, constructive and prescriptive character. The projected axiological strategies and tactics contribute to rethinking and enriching the structure of the concept of "Innovation". In the prevailing strategy of negative valorization, in the tactics of devalorizing evaluation nomination of innovations as a realized phenomenon, axiological oppositions, metaphorization, disursivization is focused on the prototypical maximum of the concept of "Innovation" in contrasting "truly innovative – declared innovative" in the world of action. In the structure of the concept, based on a sustainable view of innovation as a means of modernization, actual new homeostatic nodes are being formed. They link development, progress and openness, inevitability of innovations and readiness to implement them.

Key words: axiological strategy, valorizing discourse, concept of "Innovation", trajectory of discursivization, axiological parameterization, argumentation.

Citation. Serebrennikova E.F., Sadovnikova O.N. Strategic Importance of Valorizing Discourse in the Subject Sphere of Innovation. Vestnik Volgogradskogo gosudarstvennogo universiteta. Seriya 2. Yazykoznanie [Science Journal of Volgograd State University. Linguistics], 2021, vol. 20, no. 1, pp. 158-167. (in Russian). DOI: https://doi.org/10.15688/jvolsu2.2021.1.13

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