Gulyaeva E.V., Denisenko M.V., Nikitina I.S. Communicative Risks Related to Unjustified Use of Borrowings in Modern Media

DOI: https://doi.org/10.15688/jvolsu2.2021.1.12

Evgenia V. Gulyaeva

Candidate of Sciences (Philology), Head of the Department of Linguistics and Intercultural Communication, Volgograd Institute of Management, branch of the Russian Presidential Academy of National Economy and Public Administration (RANEPA)

Gagarina St, 8, 400066 Volgograd, Russia

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https://orcid.org/0000-0003-1605-8576

Maria V. Denisenko

Candidate of Sciences (Philology), Associate Professor, Department of Linguistics and Intercultural Communication, Volgograd Institute of Management, branch of the Russian Presidential Academy of National Economy and Public Administration (RANEPA)

Gagarina St, 8, 400066 Volgograd, Russia

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https://orcid.org/0000-0002-8160-9517

Irina S. Nikitina

Candidate of Sciences (Philology), Associate Professor, Department of Linguistics and Intercultural Communication, Volgograd Institute of Management, branch of the Russian Presidential Academy of National Economy and Public Administration (RANEPA)

Gagarina St, 8, 400066 Volgograd, Russia

This email address is being protected from spambots. You need JavaScript enabled to view it.

https://orcid.org/0000-0002-2977-0178

Abstract. The article deals with the problem of native speakers understanding of the latest borrowings actively introduced into speech practice by mass media. The authors describe the reasons for the spread of borrowings, and pay special attention to the pragmatic, as well as social-and-psychological factors that affect this process. Based on the results of the pilot experiment conducted by the authors, it was found out that the majority of respondents, who are native speakers of the Russian language, either do not understand the meaning of anglicisms that are frequent in the modern media or only approximately interpret it, which allows the authors to speak about the agnonymy of this vocabulary. The analysis of modern media texts was aimed at selecting borrowed vocabulary for its further inclusion in the questionnaire, followed by a pilot experiment, which focused on interpretation of the meanings of the latest anglicisms used in the media. The accuracy of recipients comprehension of foreign words meaning used in the media varies depending on their age, occupation, and interests. Thus, news addressed to mass audience should not contain anglicisms so as to prevent communicative failures. The authors describe the communicative risks associated with misinterpretation of information presented in the media, and outline ways to overcome the negative impact of borrowings associated with it.

Key words: borrowings, communicative risks, global English, anglicisms, media language, agnonyms.

Citation. Gulyaeva E.V., Denisenko M.V., Nikitina I.S. Communicative Risks Related to Unjustified Use of Borrowings in Modern Media. Vestnik Volgogradskogo gosudarstvennogo universiteta. Seriya 2. Yazykoznanie [Science Journal of Volgograd State University. Linguistics], 2021, vol. 20, no. 1, pp. 146-157. (in Russian). DOI: https://doi.org/10.15688/jvolsu2.2021.1.12

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