Evtushenko O.A., Pervukhina S.V. Electronic Mode of the Modern Administrative Discourse

DOI: https://doi.org/10.15688/jvolsu2.2020.5.9

Oksana A. Evtushenko

Doctor of Sciences (Philology), Professor, Department of Foreign Languages, Volgograd State Technical University

Prosp. Lenina, 28, 400066 Volgograd, Russia

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https://orcid.org/0000-0001-6280-4731

Svetlana V. Pervukhina

Doctor of Sciences (Philology), Professor, Department of World Languages and Cultures, Don State Technical University

Gagarina Sq., 1, 344000 Rostov-on-Don, Russia

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https://orcid.org/0000-0001-5475-8384

Abstract. The study has been carried out in line with the current problems of modern discourse and genre studies related to the study of the evolution of administrative discourse, which is understood as a hybrid of oral and written communication. The article presents the results of the analysis of the Internet influence on the long-established genres of administrative discourse. The concept of administrative Internet communication has been clarified. The study of administrative discourse in the Internet space clearly demonstrates that even the most conservative sphere of activity is influenced by modern technologies and extralinguistic factors have the most
direct impact on the genres formation. The administrative Internet functions are singled out: informing, requesting information, initiating discussions, organization. The genres of administrative Internet communication are analyzed, in the modern administrative discourse we have identified the most indicative in terms of management hypergenres and genres: the hypergenre "corporate web portal" or "Intranet", the genre "email", the genre "online meeting" or "video conferencing", the genre "electronic documents". This article details two genres: "corporate web portal" and "online meeting". The conducted survey made it possible to determine the pragmatic nature of the considered corporate web portal hyper-genre – keeping to corporate culture, interactivity, speed. It has been established that due to the mentioned Internet genres emergence, a partial decrease in distance and erasing of the status line in the "head-subordinate" pair occurs. It is concluded that cyberspace is transforming the power-subordinate nature of administrative communication into democratic partnership, as well as there is the transformation of traditional genres with the advent of electronic communication in the field of management. It is concluded that the theory of speech genres is applicable to study of the evolution of administrative communication, and new techniques are required to take into account linguistic changes caused by the development of information technologies.

Key words: electronic mode, administrative Internet communication, Internet genre, hypergenre, corporate web portal, online meeting, conference call.

Citation. Evtushenko O.A., Pervukhina S.V. Electronic Mode of the Modern Administrative Discourse. Vestnik Volgogradskogo gosudarstvennogo universiteta. Seriya 2. Yazykoznanie [Science Journal of Volgograd State University. Linguistics], 2020, vol. 19, no. 5, pp. 99-109. (in Russian). DOI: https://doi.org/10.15688/jvolsu2.2020.5.9

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