Yarova I.V. FORMS OF BOOK ADVERTISING

Yarova Irina Victorovna

Candidate for a Degree, Department of Literature, Publishing and Literary Creation, Volgograd State University ( This email address is being protected from spambots. You need JavaScript enabled to view it. )


Abstract: the aim of the article is to summarize all known tools of book advertising to reveal the most productive ones among them. The author describes not only internal forms of book advertising, but also external forms specially created by a publishing house to promote its product.

Key words: book advertising, paratext, internal and external advert elements, direct and indirect advert elements, premonitory and reactive advert elements, author's and publisher's advert elements.

 

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FORMS OF BOOK ADVERTISING by Yarova I.V. is licensed under a Creative Commons Attribution 4.0 International License.
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