Krapchetova N.A. MANIPULATION AS A RHETORICAL TEXT CHARACTERISTIC

Krapchetova Nina Aleksandrovna

Candidate for a Degree, Department of Literature, Publishing and Literary Creation, Volgograd State University ( This email address is being protected from spambots. You need JavaScript enabled to view it. )

Abstract: linguists' contemporary attitude to the manipulation problem is analyzed in the article. The rhetorical approach to this phenomenon must be based on the genre standards; according to the author, the universal characteristics of manipulation which may be applicable to all kinds of discourse do not exist.

Key words: manipulation, emotional argumentation, forms of speech influence, objective and biased information, motives and intensions of speech, evaluation criteria of argumentation permissibility. 

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