Vasil’eva E.Yu. Speech Strategy of Communicative Initiative Control (On Material of German Talk-Show About Health)

DOI: https://doi.org/10.15688/jvolsu2.2019.2.16

Elena Yu. Vasil'eva

Postgraduate Student, Department of German and Romance Philology, Volgograd State University

Prosp. Universitetsky, 100, 400062 Volgograd, Russia

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https://orcid.org/0000-0002-6586-7209


Abstract. In the article mechanisms of the speech strategy of a communicative initiative control in a media medical discourse are described from a position of pragmalinguistics. Releases of the German talk-show about health "Hauptsache Gesund" served as material for the research. It is presumed that voluntary efforts to regulate exchange of communicative roles might influence the speech strategy of a communicative initiative control by means of different tactics in relation to the status of communicants. In the course of the research the following speech tactics were revealed: tactics of "an initiative transfer", of "taking of an initiative", of "stimulation of an initiative", of "evasion from an initiative" and "conclusion of a conversation". By means of correlation between communicative efforts of speech interaction partners the leading role of the moderator (a host of the talk show) in the course of redistribution of a communicative initiative is verified. It is revealed that the most frequent tactics are: tactics of "an initiative transfer" which is carried out by actions of the talk-show host with the aim to contribute to the development of subject lines of the program and to prepare mass audience for discussion of a new subject; the tactics of "conclusion of a conversation", implemented by means of a subject change and switching attention onto other speaker.

Key words: medical discourse, medical media discourse, speech strategy, speech tactics, control of the communicative initiative, exchange of communicative roles, verbal signal, non-verbal signal.

Citation. Vasil'eva E.Ju. Speech Strategy of Communicative Initiative Control (On Material of German Talk-Show about Health). Vestnik Volgogradskogo gosudarstvennogo universiteta. Seriya 2. Yazykoznanie [Science Journal of Volgograd State University. Linguistics], 2019, vol. 18, no. 2, pp. 183-194. (in Russian). DOI: https://doi.org/10.15688/jvolsu2.2019.2.16

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Speech Strategy of Communicative Initiative Control (On Material of German Talk-Show About Health) by Vasil’eva E.Yu. is licensed under a Creative Commons Attribution 4.0 International License.

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