Baghana J., Kuksova E.L. The Laws of External and Internal Design of Business Letter (on the French Materials)

http://dx.doi.org/10.15688/jvolsu2.2016.1.15 

Jerome Baghana

Doctor of Philological Sciences, Professor, Department of Intercultural Communication and Intercultural Relations, Deputy Director for Science and International Activity, Belgorod National Research University ( This email address is being protected from spambots. You need JavaScript enabled to view it. )

Elena Leonidovna Kuksova

Candidate of Philological Sciences, Assistant, Department of the Second Foreign Language, Belgorod National Research University ( This email address is being protected from spambots. You need JavaScript enabled to view it. )


Abstract. This paper discusses the basic rules of the external and internal design of the business letter. It clarifies that a business letter is a special type of document that has legal effect, so special attention here is given to its design. The study reveals that the design of the business writing in France is governed by AFNOR (Association Française de Normalisation). Interior design requires a precise sequence of paragraphs in the structure of the text of the business letter, expressing its content, as well as the mandatory scope of the initial and final letters of details. The paper notes that the letter should be divided into parts, each of which corresponds to a specific area on a sheet of paper. For commercial letters 5 core areas are mandatory, and their place and policies are registered in the AFNOR. The outer design of the business letters is represented by graphical tools, which include a lot of important elements often with a meaning. All kinds of graphic presentation in a business letter are supposed to immediately attract the attention of the recipient, and the most important information should be seen first, while the rest of the business letter remains a neutral background.

Key words: official style of speech, document, business letter, architectonics, French language.

Citation. Baghana J., Kuksova E.L. The Laws of External and Internal Design of Business Letter (on the French Materials). Science Journal of Volgograd State University. Linguistics, 2016, no. 1 (30), pp. 119-123. (in Russian). DOI: http://dx.doi.org/10.15688/jvolsu2.2016.1.15

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