Sukhova E.A. LINGUOSEMIOTIC ACTUALIZATION OF AGROENGINEERING SIGNS IN ENGLISH AND RUSSIAN AGRICULTURAL DISCOURSE

http://dx.doi.org/10.15688/jvolsu2.2015.3.10

Elena Aleksandrovna Sukhova

Candidate of Philological Sciences, Associate Professor, Department of Foreign Languages, Volgograd State Agrarian University ( This email address is being protected from spambots. You need JavaScript enabled to view it. )


Abstract. Agro-discourse, or agricultural discourse, represents both a person-oriented and an institutional type of communication between the agricultural producers as participants in the agricultural sphere – one of the areas of production, processing and consumption of agricultural products (agronomy, crop production, horticulture, veterinary medicine, animal husbandry, mechanization and electrification of agriculture, land reclamation and irrigation of agricultural lands, environmental soil and water pollution, aqua and ichthiological culture). The cognitive model of this type of discourse organizes the entire aspect of agriculture as a semiotic formation comprising a significant part of human culture, and includes the appropriate chronotope, members (agents and customers – producers and consumers of agricultural products), tools, objects and conditions of cultivation, production, processing and consumption . Within the framework of this model we describe the linguosemiotic actualization of signs-pragmatonyms forming the system of concepts and nominations on agroindustrial themes in this discourse. The article describes the linguosemiotic actualization of one of the main types of signspragmatonyms – signs of agroengineering – in English and Russian agricultural discourse. These signs are qualified as signs-instrumentatives nominating the means of production and product operations (manipulations) with real material objects for the purpose of their treatment or processing as the procedures of transformation to some agricultural products. The agroengineering signs-pragmatonyms, as one of the agricultural sectors, providing mechanized cultivation and processing of soil for sowing grain, harvesting, growing and harvesting of fruits and vegetables, as well as carrying out many other manipulations and operations with the help of technology, include the signs which gain linguosemiotic actualization in English and Russian agricultural discourse. First of all, agrodiscourse includes the nominations of tools and mechanisms for the implementation of tillage of lands as the territories for sowing agricultures.

Key words: agriculture, agroculture, actualization, discourse, sign, linguosemiotics, pragmatonym, resource name.

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