Ilyina U.B. FUNCTIONAL FEATURES OF ADVERTISING AND PR-TEXTS IN COMMUNICATIVE SPHERE OF THE GERMAN UNIVERSITY

Ilyina Ulyana Borisovna

Postgraduate student, Department of Translation Theory and Practice, Volgograd State University ( This email address is being protected from spambots. You need JavaScript enabled to view it. )

Abstract: the article points out functional specifics of advertising and PR discursive texts in the PRdiscourse of the German University. The author differentiates PR and advertising discourses in the field of media discourse and reveals features of communicative form mergers in the PR-discourse of the German University.

Key words: promotion discourse, PR-discourse of the German university, advertising discourse, co-related communicative forms, discursive text, emotive, aesthetic, societal and dialogue functions, mental design. 

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