Mukhinа M.V. EVALUATION AS A WAY OF ORGANIZATION IMAGE FORMATION

Mukhina Marina Vasilyevna

Research associate, Department of Literature, Publishing and Literary Creation, Volgograd State University ( This email address is being protected from spambots. You need JavaScript enabled to view it. )


Abstract: in the article the role of estimated judgments in the course of company image formation is revealed. The author comes to the conclusion that the most effective system should consist of estimation four types, the consecutive presentation of which leads to the positive impression formation about the PR-subject.

Key words: PR-communications, image of the company, language means of image formation, evaluation as an argumentation type. 

 

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EVALUATION AS A WAY OF ORGANIZATION IMAGE FORMATION by Mukhinа M.V. is licensed under a Creative Commons Attribution 4.0 International License.
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