Ryzhenko E.S. PRESS RELEASE AS A GENRE OF PR-DISCOURSE

Ryzhenko Ekaterina Sergeevna

Postgraduate student, Department of Literature, Publishing and Literary Creation, Volgograd State University ( This email address is being protected from spambots. You need JavaScript enabled to view it. )

Abstract: the article deals with language features of press releases, published in the Internet. The author considers the redundancy of information and lexical and grammatical closure of a text to be major genre-forming factors that influence the selection and organization of language means. The first factor

is realized in the text with a variety of repetitions that can improve an association of the company name and the scope of its activities. The second sign is expressed in similar applied means.

Key words: PR, press-release genre, PR-information, iterance, lexical and grammatical closure of a text, positively evaluation vocabulary.

Attachments:

Рыженко.pdf URL: https://l.jvolsu.com/index.php/en/component/attachments/download/157

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