Kochetova L.A. DYNAMICS OF THE EVALUATION STRATEGY IN ADVERTISING DISCOURSE

Kochetova Larisa Anatolievna

Candidate of Philological Sciences, Associate Professor, Head of the Department of English Philology, Volgograd State University ( This email address is being protected from spambots. You need JavaScript enabled to view it. )


Abstract: the article considers dynamic aspects of evaluation strategy in advertising discourse. The discursive status of the strategy in question is defined and trends in language means employed for its realization are revealed.

Key words: discourse, advertising discourse, evaluation, strategy, evaluation strategy, dynamics.

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DYNAMICS OF THE EVALUATION STRATEGY IN ADVERTISING DISCOURSE by Kochetova L.A. is licensed under a Creative Commons Attribution 4.0 International License.
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