Gulinov D.Yu. LINGUISTIC CLIMATE OF MODERN FRENCH ADVERTISEMENTS

Gulinov Dmitry Yurievich

Candidate of Philological Sciences, Associate Professor, Department of Roman Philology, Volgograd State Social Pedagogical University ( This email address is being protected from spambots. You need JavaScript enabled to view it. )


Abstract: the methods of realization of the state linguistic policy in France are analyzed in the advertising discourse. The author managed to single out some peculiarities of modern French advertisements.

Key words: advertising discourse, advertising slogan, linguistic policy, linguistic legislation, linguistic climate. 

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LINGUISTIC CLIMATE OF MODERN FRENCH ADVERTISEMENTS by Gulinov D.Yu. is licensed under a Creative Commons Attribution 4.0 International License.
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