Astafurova T.N., Olyanich A.V. LINGUO-SEMIOTICS OF THE INSTITUTION OF HIGHER EDUCATION

Astafurova Tatyana Nikolaevna

Doctor of Philological Sciences, Professor, Head of the Foreign Languages for Specific Purposes Department, Volgograd State University ( This email address is being protected from spambots. You need JavaScript enabled to view it. )

Olyanich Andrey Vladimirovich

Doctor of Philological Sciences, Professor, Volgograd State Agrarian University ( This email address is being protected from spambots. You need JavaScript enabled to view it. )


Abstract: the article investigates university concepts and signs reflecting the diversity of learners' activities and cultural stereotypes as a sort of environment for creating the elite university education in Great Britain. British university discourse is realized through verbal and non-verbal signs. Verbal signs are presented by nominal groups of discourse agents, their actions, elements of educational process and its material resources. Non-verbal signs include symbolic artifacts (attributes of academic environment) and paralinguistic signs (gestures and mimics).

Key words: institutional discourse, intertextuality, elitism, linguasemiosphere, paralinguistics.

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