Mityagina V.A. AN ATTRACTIVE UNIVERSITY IMAGE AS A COMMUNICATIVE AND PRAGMATIC GOAL

Mityagina Vera Aleksandrovna

Doctor of Philological Sciences, Associate Professor, Head of the Department of Translation Theory and Practice, Volgograd State University ( This email address is being protected from spambots. You need JavaScript enabled to view it. )


Abstract: the article focuses on analyzing social and communicative and linguistic characteristics of universities website texts presenting the information on linguists and translators training in Russian and German universities. The focal study of linguistic and pragmatic means of forming an attractive university image forms the basis for understanding and optimization of successful university positioning in global communicative space.

Key words: lingua-pragmatic forms, intertextuality, social and communicative process nomination, informative text, communicative and pragmatic goal, hypertext, university attractive image.

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AN ATTRACTIVE UNIVERSITY IMAGE AS A COMMUNICATIVE AND PRAGMATIC GOAL by Mityagina V.A. is licensed under a Creative Commons Attribution 4.0 International License.
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