Chernyavskaya E.S. PARTITIONING OF THE SPEECH STREAM IN THE RADIO ADVERTISING AND ITS PECULIARITIES

Chernyavskaya Elena Sergeevna

Candidate of Philological Sciences, Senior Lecturer, Department of Literature, Publishing and Literary Creation, Volgograd State University ( This email address is being protected from spambots. You need JavaScript enabled to view it. )


Abstract: the article deals with the description of functioning of one of intonational means, i.e. syntagmatic partitioning, in sounding advertizing texts. Specific regularities of partitioning of a speech stream in radio advertizing texts are revealed.

Key words: syntagm, syntagmatic partitioning, acoustic parameters, intonational and sound organization, speech stream, minimum speech fragment, radio spot, radio announcement.

 

 

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PARTITIONING OF THE SPEECH STREAM IN THE RADIO ADVERTISING AND ITS PECULIARITIES by Chernyavskaya E.S. is licensed under a Creative Commons Attribution 4.0 International License.
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