Bychkov S.S. POLYCODE PHENOMENON AS A MACROSTRUCTURAL FEATURE OF THE PRINTED TEXTS IN THE EARLY MODERN PERIOD

Bychkov Sergey Sergeevich

Postgraduate Student, Department of German Philology, Kuban State University ( This email address is being protected from spambots. You need JavaScript enabled to view it. )


Abstract: printed texts of 16th–18th centuries, containing the Latin lexeme "theatrum" in the title, are examined from the perspective of the polycode phenomenon. The author analyzes the interaction of the verbal, visual and polygraphic semiotic codes on the title pages as well as in the main text. Conclusions are drawn concerning the role of the illustrations and the textual design that represent not only the esthetic function, but mold substantive textual space making additions to its title and forming correlations with the main body of a text.

Key words: polycode phenomenon, text design, text macrostructure, printed texts, early modern period, aesthetic canon, aesthetic guideline, cover page.

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POLYCODE PHENOMENON AS A MACROSTRUCTURAL FEATURE OF THE PRINTED TEXTS IN THE EARLY MODERN PERIOD by Bychkov S.S. is licensed under a Creative Commons Attribution 4.0 International License.
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