Ivanova O.I. THE DYNAMICS OF THE COMMUNICATIVE TACTICS OF ADDRESSEE DESIGNATION IN RECRUITMENT ADVERTISEMENTS

Ivanova Olga Ivanovna

Postgraduate Student, English Philology Department, Volgograd State University ( llanfair@yandex.ruThis email address is being protected from spambots. You need JavaScript enabled to view it. , english_philology@volsu.ruThis email address is being protected from spambots. You need JavaScript enabled to view it. )

Abstract: the current article deals with the tactics applied by employers in British recruitment advertisements in order to optimize the recruitment rocedure. The linguistic means which implement the tactics are analyzed and their dynamics of development from the end of the 20th to the beginning of the 21th century are investigated.

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