Ivanova O.I. THE DYNAMICS OF THE COMMUNICATIVE TACTICS OF ADDRESSEE DESIGNATION IN RECRUITMENT ADVERTISEMENTS
Ivanova Olga Ivanovna
Postgraduate Student, English Philology Department, Volgograd State University ( llanfair@yandex.ru , english_philology@volsu.ru )
Abstract: the current article deals with the tactics applied by employers in British recruitment advertisements in order to optimize the recruitment rocedure. The linguistic means which implement the tactics are analyzed and their dynamics of development from the end of the 20th to the beginning of the 21th century are investigated.

THE DYNAMICS OF THE COMMUNICATIVE TACTICS OF ADDRESSEE DESIGNATION IN RECRUITMENT ADVERTISEMENTS by Ivanova O.I. is licensed under a Creative Commons Attribution 4.0 International License.