Vara N.G. MODES OF VALUE CONCEPTUALISATION IN ENGLISH ADVERTISING DISCOURSE

Vara Natalya Georgievna

Postgraduate Student, English Philology Department, Volgograd State University ( This email address is being protected from spambots. You need JavaScript enabled to view it. , This email address is being protected from spambots. You need JavaScript enabled to view it. )


Abstract: the article deals with the basic concepts of axiological linguistic analysis, it considers value conceptualization modes in English advertising discourse of automobiles. Some methods of language representation of value meanings are described.

Key words: axiological analysis, value, evaluation, advertising discourse, modes, value conceptualisation.

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MODES OF VALUE CONCEPTUALISATION IN ENGLISH ADVERTISING DISCOURSE by Vara N.G. is licensed under a Creative Commons Attribution 4.0 International License.
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