Chubay S.A. THE SPECIFICITY OF PR-GENRES ON THE PERSONAL WEBSITE OF A RUSSIAN POLITICIAN

Chubay Svetlana Anatolyevna

Candidate of Philological Sciences, Associate Professor, Department of Literature and Journalism, Volgograd State University ( This email address is being protected from spambots. You need JavaScript enabled to view it. , This email address is being protected from spambots. You need JavaScript enabled to view it. )


Abstract: the article deals with the most significant PR-genres used on a personal website of a contemporary political figure (political program, biography, statement, questionanswer, slogan). The author concludes that the PR-genres are modifications of traditional journalistic and rhetorical genres, because the information here is only the external form of speech, while the selection of content is subordinate to the implementation of a goal, i. e. the image making of a politician.

Key words: political discourse, image of a politician, political PR, political communication, PR-genre.

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THE SPECIFICITY OF PR-GENRES ON THE PERSONAL WEBSITE OF A RUSSIAN POLITICIAN by Chubay S.A. is licensed under a Creative Commons Attribution 4.0 International License.
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