Anisimova T.V. IMAGE PROMOTION AND PUBLIC RELATIONS

Anisimova Tatyana Valentinovna

Doctor of Philological Sciences, Professor, Department of Literature and Journalism, Volgograd State University ( This email address is being protected from spambots. You need JavaScript enabled to view it. , This email address is being protected from spambots. You need JavaScript enabled to view it. )

Abstract: the article studies the necessity to distinguish PR-discourse aimed at forming trust attitude to a person, and image promotion-discourse aimed at misleading the public by manipulative methods. It analyzes the most typical forms of speech influence specific for public relations, such as the modeling of communicative events, types of assessment and myth-making. The article also demonstrates how these forms are represented in the studied kinds of discourse.

Key words: public relations, manipulation, speech influence, image, discourse.

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