Leontyeva T.V. Axiological Text Annotation as a Research Methodology (A Case Study of the Value Profile of Youth Blogs)
DOI: https://doi.org/10.15688/jvolsu2.2026.3.3
Tatyana V. Leontyeva
Doctor of Sciences (Philology), Associate Professor, Head of the Department of Mass Communication Languages, Ural Federal University named after the First President of Russia B.N. Yeltsin, Yekaterinburg, Russia
This email address is being protected from spambots. You need JavaScript enabled to view it.
https://orcid.org/0000-0002-7213-1582
Abstract. The article presents a methodology for axiology-based annotation of blogosphere texts aimed at constructing the value profile of digital personalities. The author posits that contemporary axiolinguistics actively utilizes textual data to identify value markers. The relevance of referring to linguoaxiology of the youth bloggers' narratives stems from the need to monitor the value systems disseminated in the digital space, given that young people are the most ideologically malleable and dependent demographic, whose well-being significantly impacts the future of society. The novelty of this work lies in addressing the methodological gap in comprehensive approaches to studying the axiological foundations of discourse, particularly in the blogosphere, and proposing an original algorithm for axiological text annotation (or value-based text markup) to build the value profile of digital personalities. A three-stage approach is developed, emphasizing that the accuracy of subsequent analysis hinges on the initial stage of compiling a digital profile of internet users based on sociographic data and social media metrics. The second stage involves revealing and describing specific discursive means of value self-identification by bloggers (value names, discourse markers, syntactic templates, etc.). The third stage focuses on modelling the value case of digital personalities through comprehensive data interpretation and distinguishing unique combinations of axiological elements.
Key words: axiolinguistics, blogosphere, values, axiological categories, discourse analysis, axiological text annotation algorithm, value names.
Citation. Leontyeva T.V. Axiological Text Annotation as a Research Methodology (A Case Study of the Value Profile of Youth Blogs). Vestnik Volgogradskogo gosudarstvennogo universiteta. Seriya 2. Yazykoznanie [Science Journal of Volgograd State University. Linguistics], 2026, vol. 25, no. 3, pp. 29-46. (in Russian). DOI: https://doi.org/10.15688/jvolsu2.2026.3.3
Axiological Text Annotation as a Research Methodology (A Case Study of the Value Profile of Youth Blogs) © 2026 by Leontyeva T.V. is licensed under CC BY 4.0
 3_Leontyeva.pdfURL: https://l.jvolsu.com/index.php/en/component/attachments/download/3806 | 14 Downloads |