Вестник Волгоградского государственного университета. Серия 2. Языкознание1998-99112409-197910.15688/jvolsu2.2024.5.6Коммуникативный типаж «муниципальный служащий» в медиапространстве: разработка автоматической информационно-аналитической системы оценкиCommunicative Type “Municipal Employee” in the Media Space: Development of an Automatic Information and Analytical Assessment SystemКарабулатоваИрина СоветовнаКарабулатоваИрина СоветовнаKarabulatovaIrinaradogost2000@mail.ru0000-0002-4228-3235ВоронцовКонстантин ВячеславовичВоронцовКонстантин ВячеславовичVorontsovKonstantinvoron@mlsa-iai.ru0000-0002-4244-4270ОколышевДаниил АнатольевичОколышевДаниил АнатольевичOkolyshevDaniildaniilokolyshev@mail.ru0000-0001-9502-4037ЧжанЛуданьЧжанЛуданьZhangLudan854524203@qq.com0009-0003-0167-5587Heilongjiang University (Harbin, China)Хэйлунцзянский университет (Харбин, Китай)Lomonosov Moscow State University (Moscow, Russian Federation)Московский государственный университет им. М.В. Ломоносова(Москва, Российская Федерация)Peoples’ Friendship University of Russia named after Patrice Lumumba (Moscow, Russian Federation)Российский университет дружбы народов им. Патриса Лумумбы (Москва, Российская Федерация)Lomonosov Moscow State University (Moscow, Russian Federation)Московский государственный университет им. М.В. Ломоносова (Москва, Российская Федерация)Moscow Institute of Physics and Technology (Moscow, Russian Federation)Московский физико-технический университет (Москва, Российская Федерация)Peoples’ Friendship University of Russia named after Patrice Lumumba(Moscow, Russian Federation)Российский университет дружбы народов им. Патриса Лумумбы (Москва, Российская Федерация)2712202423572860504202420082024CC BY 4.0

В статье исследуются проблемы представления муниципальной власти в медиапространстве с последующим предлагаемым решением автоматического выявления признаков деструктивного и конструктивного позиционирования коммуникативных типажей муниципальных служащих в публичном информационном пространстве. Вводится дефиниция понятия коммуникативного типажа «муниципальный служащий» с верифицирующими признаками. Результаты анализа организации местного самоуправления на примере Московской области позволили сделать вывод о том, что коммуникативный типаж «муниципальный служащий» отражает диверсифицированную систему территориальной коммуникативной позиции внутри региональной власти. Информация, полученная в ходе анализа настроений в публичном информационном пространстве относительно деятельности муниципальных служащих, может быть автоматизирована для определения коммуникативной позиции территориальных органов власти. Такая автоматизация возможна с опорой на метод выделения лингвистических маркеров эмотивности. Показаны проблемы разработки методологии в гуманитарных науках для эффективной автоматизации изучаемой предметной области, которые обладают высоким научным потенциалом для дальнейших исследований. В заключение делается вывод о том, что разработка технологии мониторинга и прогнозирования общественных угроз на основе методов «мягкой силы» путем автоматической и экспертной работы по установлению маркеров оценочной презентации коммуникативных типажей муниципальных служащих, призвана помочь региональным властям в достижении желаемых результатов по обеспечению территориальной идентичности. Вклад авторов. И.С. Карабулатова – разработка общей концепции исследования и гуманитарной части ее реализации, осуществление когнитивного моделирования; К.В. Воронцов – уточнение разработок технического воплощения идеи и технологической модели А. Околышев – составление датасета, проведение экспериментальной работы, анализ эмпирического материала; Лудань Чжан – разметка текстов, работа с датасетом, обнаружение деструктем, сентимент-анализ, квантитативный анализ эмпирического материала.

The article examines the issue of representing municipal government in the media space, followed by the proposed solution for automatically identifying signs of destructive and constructive positioning of communicative types of municipal employees in the public information space. The definition of the concept of the communicative type “municipal employee” with verification features is introduced. The results of the analysis of the organization of local self-government on the example of the Moscow region allowed us to conclude that the communicative type “municipal employee” reflects a diversified system of territorial communicative position within the regional government. The information obtained during the analysis of public information space attitudes regarding the activities of municipal employees can be automated with the method of identifying linguistic markers of emotivity to determine the communicative position of territorial authorities. The suggested methodology for effective automation of the studied subject area in the humanities has been verified as possessing a high scientific potential for further research. It is concluded that the development of technology for monitoring and forecasting public threats based on “soft power” methods through automatic and expert work to identify markers of evaluative presentation of communicative types of municipal employees is designed to help regional authorities achieve the desired results in ensuring territorial identity.

destructemeconstructemecommunication studiesmunicipal managementmedia discoursedigital humanitiesmarkers of emotivitymedia image of municipal governmentкоммуникативистикамуниципальное управлениемедиадискурсцифровые гуманитарные наукимаркеры эмотивностимедиаобраз муниципальной властидеструктемаконструктемаAlyakrinskaya M.A., 2007. Voprosy administrativnogo rukovodstva i podchineniya v russkoy kulturnoy traditsii (na materiale tvorchestva M.E. Saltykova-Shchedrina) [Issues of Administrative Management and Subordination in the Russian Cultural Tradition (Based on the Work of M.E. Saltykov-Shchedrin]. Upravlencheskoye konsultirovaniye [Management Consulting], no. 4, pp.183-189.Alyakrinskaya M.A., 2009. «Naznacheniye cheloveka – sluzhit, i vsya zhizn nasha i est sluzhba»: idei sluzheniya i sluzhby v knige N.V. Gogolya “Vybrannye mesta iz perepiski s druzyami” [“Purpose of a Person Is to Serve, and Our Whole Life Is Service”: Ideas of Service in N.V. Gogol’s Book “Selected Places from Correspondence with Friends”]. Upravlencheskoye konsultirovaniye [Management Consulting], no. 1, pp. 20-27.Barabash V.V., Kotelenets E.A., Karabulatova I.S., Lavrentyeva M.Yu., Mitina Yu.S., 2019. The Confrontation Between the Eastern and Western Worldviews in the Conceptual Space of the Information War Against Russia: The Genesis and Evolution of the Terminological Apparatus. Amazonia Investiga, vol. 8, no. 19, pp. 246-254.Birjali M., Kasri M., Beni-Hssane A., 2021. A Comprehensive Survey on Sentiment Analysis: Approaches, Challenges and Trends. Knowl.-Based Syst., vol. 226, art. 107134. DOI: https://doi.org/10.1016/j.knosys.2021.107134Bitkeeva A.N., Kirilenko S.V., 2023. Izmerenie konfliktogennogo potentsiala yazykovoy situatsii: poisk instrumentariya [Methods for Estimating the Language Conflict Potential]. Vestnik Volgogradskogo gosudarstvennogo universiteta. Seriya 2. Yazykoznanie [Science Journal of Volgograd State University. Linguistics], vol. 22, no. 4, pp. 192-207. DOI: https://doi.org/10.15688/jvolsu2.2023.4.15Bolshakova E.I., Vorontsov K.V., Efremova N.Ye., Klyshinskiy Ye.S., Lukashevich N.V., Sapin A.S., 2017. Avtomaticheskaya obrabotka tekstov na estestvennom yazyke i analiz dannykh [Automatic Natural Language Processing and Data Analysis]. Moscow, Izd-vo NIU VShE. 269 p.Chekmenev D.S., Astvatsaturova M.A., Solovyova E.A., 2023. Upravlenie reaktsiey obshchestvennogo diskursa v protsesse prinyatiya i realizatsii vazhnykh politicheskikh i administrativnykh resheniy: sertifikat o registracii bazy dannyh № RU 2023620092 [Management of Public Discourse Reactions in the Process of Making and Implementing Important Political and Administrative Decisions. Certificate of Registration of the Database No. RU 2023620092]. Application Number 2022623903. Date of Publication 10.01.2023.Evtushenko O.А., 2017. Tipy administrativnogo diskursa s niskhodyashchim statusnym vektorom [Types of Administrative Discourse with Descending Status Vector]. Vestnik Volgogradskogo gosudarstvennogo universiteta. Seriya 2. Yazykoznanie [Science Journal of Volgograd State University. Linguistics], vol. 16, no. 3, pp. 121-130. DOI: https://doi.org/10.15688/jvolsu2.2017.3.12Derzhimorda. URL: https://lexicography.online/%D0%B4/%D0%B4%D0%B5%D1%80%D0%B6%D0%B8%D0%BC%D0%BE%D1%80%D0%B4%D0%B0Gapanyuk Yu.E., Terekhov V.I., Ivlev V.Y., Kaganov Yu.T., Karabulatova I.S., Oseledchik M.B., Semenov D.V., 2024. Principles of Creating Hybrid Intelligent Information Systems Based on the Granular-Metagraph Approach. Samsonovich A.V., Liu T., eds. Biologically Inspired Cognitive Architectures 2023 – Proceedings of the 14th Annual Meeting of the BICA Society. Studies in Computational Intelligence, vol. 1130. Cham, Springer Nature, pp. 356-366. DOI: 10.1007/978-3-031-50381-8_37Golovina R.V., 2008. Opyt diskurs analiza: obraz glavy munitsipalnogo obrazovaniya v regionalnykh SMI [Experience of Discourse Analysis: Image of the Head of the Municipality in the Regional Media]. Uchenye zapiski Kurskogo gosudarstvennogo universiteta [Scientific Notes. Electronic Scientific Journal of Kursk State University], no. 1 (5), pp. 41-57.Gorban O.A., Kosova M.V., Sheptukhina E.M., 2021. Strukturnaya razmetka delovykh dokumentov v diakhronicheskom lingvisticheskom korpuse: problemy i resheniya [Structural Markup of Official Documents in Diachronic Linguistic Corpus: Problems and Solutions]. Vestnik Volgogradskogo gosudarstvennogo universiteta. Seriya 2. Yazykoznanie [Science Journal of Volgograd State University. Linguistics], vol. 20, no. 4, pp. 5-18. DOI: https://doi.org/10.15688/jvolsu2.2021.4.1Karabulatova I., 2020. Possibilities of Artificial Intelligence in Assessing the Impact of Potentially Dangerous Texts in Modern News Discourse: Problem of Statement. International Scientific Forum “Issues of Modern Linguistics and the Study of Foreign Languages in the Era of Artificial Intelligence (Dedicated to World Science Day for Peace and Development)” (LLT Forum 2020), vol. 88. DOI: https://doi.org/10.1051/shsconf/20208801001Karabulatova I.S., Vorontsov K.V., 2019. Digital Linguistical Migrationology: The Possibilities of Artificial Intelligence in the Study of Migration Processes. West-East: Crossing Cultures. Scientific and Practical Materials of the 2nd World Congress (October 2–6, 2019, Japan, Kyoto Sange University). Kyoto, Kyoto Sange, vol. 2, pp. 760-766.Karabulatova I.S., Anumyan K.S., Korovina S.G., Krivenko G.A., 2023. Emoticeme SURPRISE in the News Discourse of Russia, Armenia, Kazakhstan and China. RUDN Journal of Language Studies, Semiotics and Semantics, vol. 14, no. 3, pp. 818-840. DOI: https://doi.org/10.22363/2313-2299-2023-14-3-818-840Karabulatova I.S., Zhang L., 2024. Verbal Discrimination in the Media Space as a Reflection of the Understanding of Speech and Behavioral Aggression: Differences in Interpretations of East and West. Keys of Contemporary Linguistics, no. 2, pp. 18-39. DOI: https://doi.org/10.18384/2949-5075-2024-2-18-39Karasik V.I., 1996. Kulturnye dominanty v yazyke [Cultural Dominants in the Language]. Yazykovaya lichnost: kulturnye kontsepty [Linguistic Personality: Cultural Concepts]. Volgograd, Peremena Publ., pp. 3-16.Kolmogorova A.V., Kalinin A.A., Malikova A.V., 2019. Tipologia i kombinatorika verbalnykh markerov razlichnykh emotsionalnykh tonalnostei v internet-tekstakh na russkom iazyke [Typology and Combinatorics of Verbal Markers of Various Emotional Tonalities in Online Texts in Russian]. Vestnik Tomskogo gosudarstvennogo universiteta [Tomsk State University Journal], no. 448, pp. 48-58. DOI: 10.17223/15617793/448/6Kotelnikova A., Paschenko D., Bochenina K., Kotelnikov E., 2022. Lexicon-Based Methods vs. BERT for Text Sentiment Analysis. Analysis of Images, Social Networks and Texts: 10th International Conference, AIST 2021. Tbilisi, Springer, pp. 71-83. DOI:10.48550/arXiv.2111.10097Lukashevich V., 2022. Avtomaticheskiy analiz tonalnosti tekstov: problemy i metody [Automatic Sentiment Analysis of Texts: Problems and Methods]. Intellektualnye sistemy. Teoriya i prilozheniya [Intelligent Systems. Theory and Applications], vol. 26, no. 1, pp. 50-61.Mityagina V.A., Novikova E.Yu., Vankova L., 2019. Ya i My v korporativnom diskurse: realizatsiya sotsiokulturnykh i lingvopragmaticheskikh kharakteristik kommunikatsii [I and We in Corporate Discourse: The Realization of Sociocultural and Linguopragmatic Characteristics of Communication]. Vestnik Volgogradskogo gosudarstvennogo universiteta. Seriya 2. Yazykoznanie [Science Journal of Volgograd State University. Linguistics], vol. 18, no. 3, pp. 150-161. DOI: https://doi.org/10.15688/jvolsu2.2019.3.12Ngoc T.V., Thi M.N., Thi H.N., 2021. Sentiment Analysis of Students’ Reviews on Online Courses: A Transfer Learning Method. Proceedings of the International Conference on Industrial Engineering and Operations Management, pp. 306-314.Nguyen H., Veluchamy A., Diop M., Iqbal R., 2018. Comparative Study of Sentiment Analysis with Product Reviews Using Machine Learning and Lexicon-Based Approaches. SMU Data Science Review, vol. 1, no. 4, art. 7. URL: https://scholar.smu.edu/cgi/viewcontent.cgi?article= 1051&context=datasciencereviewNikitin M.Yu., 2022. Lingvosemioticheskiye osobennosti konfliktogennogo massmediynogo diskursa: dis. ... kand. filol. nauk [Linguosemiotic Features of Conflictogenic Mass Media Discourse. Cand. philol. sci. diss.]. Voronezh. 317 p.Nikolaev I.S., Mitrenina O.V., Lando T.M., Khokhlova M.V., Mitrofanova O.A., Zaharov V.P., Sherstinova T.Yu., Bocharov V.V., Dobrov A.V., Bukiya G.T., 2016. Prikladnaya i kompyuternaya lingvistika [Applied and Computational Linguistics]. Moscow, URSS Publ. 316 p.Okolyshev D.A., Karabulatova I.S., Lagutkina M.D., Zavarzina G.A., 2022. Linguistic Patterns in the Lexical-Semantic Subsystem of New Public Administration: Typology and Features. Amazonia Investiga, no. 11, vol. 56, pp. 133-144.Parween H., Pandey Sh., 2016. Sentiment Analysis on Twitter Data-set using Naive Bayes Algorithm. 2nd International Conference on Applied and Theoretical Computing and Communication Technology (iCATccT), pp. 416-419. URL: https://ieeexplore.ieee.org/stamp/stamp.jsp?tp= &arnumber=7912034&tag=1Piotrovskaya L.A., 2023. Emotsiogennost teksta: psikhologicheskiy i lingvisticheskiy aspekty [Emotiogenicity of Text: Psychological and Linguistic Aspects]. Vestnik Volgogradskogo gosudarstvennogo universiteta. Seriya 2. Yazykoznanie [Science Journal of Volgograd State University. Linguistics], vol. 22, no. 1, pp. 28-38. DOI: https://doi.org/10.15688/jvolsu2.2023.1.3Pospelova A.G., Shustrova E.N., 2015. Lzhets: kommunikativnye tipazhi, parametry analiza [Liar: Communicative Types, Parameters of the Analysis]. Filologicheskie nauki. Voprosy teorii i praktiki [Philology. Theory & Practice], no. 11 (53), pt. 1, pp. 169-172. URL: www.gramota. net/materials/2/2015/11-1/44.htmlPostnikova E.G., 2010. Mifologiya vlasti i arkhetip samozvanstva v «Pompadury i pompadurshi» M.E. Saltykova-Shchedrina [Mythology of Power and the Archetype of Imposture in “Pompadury i pompadurshi” by M.E. Saltykov-Shchedrin]. Vestnik Chelyzbinskogo gosudarstvennogo universiteta. Filologia. Iskusstvovedenie [Bulletin of Chelyabinsk State University. Philology. Art History], no. 11 (192), iss. 42, pp. 104-110.Rossiyskiy gumanitarnyy enciklopedicheskiy slovar [Russian Humanitarian Encyclopedic Dictionary]. URL: http://niv.ru/doc/dictionary/russian-humanitarian/index.htmShirinkina M.A., 2020. Informatsionnye dokumenty rukovoditeley: problemy identifikatsii i opisaniya [Information Documents of Executives: Problems of Identification and Description]. Vestnik Volgogradskogo gosudarstvennogo universiteta. Seriya 2. Yazykoznanie [Science Journal of Volgograd State University. Linguistics], vol. 19, no. 4, pp. 157-169. DOI: https://doi.org/10.15688/ jvolsu2.2020.4.14Tyurikov A.G., 2020. Municipal Discourse: Posing a Question and a Problem. Upravlenie gorodom; Teoria i praktika [City Management: Theory and Practice], vol. 3, no. 37, pp. 3-6.Van L., Karabulatova I.S., 2024. Priority Directions of Strategic Planning of Megacity Infrastructure: Modeling of Cross-Border Innovations in the Russian-Chinese Border Area. Vestnik Adygeyskogo gosudarstvennogo universiteta. Ser. Reionovedeniye: filosofiya, istoriya, sotsiologiya, yurisprudentsiya, politologiya, kul’turologiya [Bulletin of the Adygea State University. Ser.: Regional Studies: Philosophy, History, Sociology, Jurisprudence, Political Science, Cultural Studies], iss. 2, no. 339, pp. 65-80. DOI: 10.53598/2410-3691-2024-2-339-65-80Volkova Ya.A., Panchenko N.N., 2 022. Destructive Communicative Personalities: A Classification Attempt. Vestnik Volgogradskogo gosudarst-vennogo universiteta. Seriya 2. Yazykoznanie [Science Journal of Volgograd State University. Linguistics], vol. 21, no. 5, pp. 143-154. DOI: https://doi.org/10.15688/jvolsu2.2022.5.13Vorontsov K.V., Karabulatova I.S., Kattsina T.A., Borodina N.V., Sinitsyn M.V., 2022. Problemy razrabotki informatsionno-analiticheskoy sistemy po istorii sotsialnoy pomoshchi v Eniseyskoy gubernii (XIX – pervaya chetvert XX v.) [Problems of Developing an Analytical Information System on the History of Social Assistance in the Yenisei Province (19th – First Quarter of the 20th Century)]. Voprosy istorii, no. 12-3, pp. 150-161. DOI: 10.31166/VoprosyIstorii202212Statyi91Wankhade M., Rao A.C.S., Kulkarni C., 2022. A Survey on Sentiment Analysis Methods, Applications, and Challenges. Artificial Intelligence Review, vol. 55, pp. 5731-5780. DOI: https://doi.org/10.1007/s10462-022-10144-1Zhang H., Gan W., Jiang B., 2014. Machine Learning and Lexicon Based Methods for Sentiment Classification: A Survey. 11th Web Information System and Application Conference-2014, pp. 262-265. Tianjin, China. DOI: https://doi.org/10.1109/WISA.2014.55Zavarzina G.A., 2022. Novye yavleniya v institutsionalnom diskurse kak otrazhenie dinamizma sovremennoy kommunikatsii [New Phenomena in Institutional Discourse as a Reflection of the Dynamism of Modern Communication]. Sovremennaya yazykovaya situatsiya i sovershenstvovanie podgotovki uchitelya-filologa: materialy Mezhdunar. nauch.-prakt. onlayn-konf. Voronezh, 2022 [Modern Language Situation and Improvement of Teacher-Philologist Training. Proceedings of the International Scientific and Practical Online Conference, Voronezh, 2022]. Voronezh, Izd-vo Voronezh. un-ta, pp. 62-67.Yudina N.V., Kotlyarova O.V., 2019. Yazykovoy portret gosudarstvennogo sluzhashchego: regionalnyy aspect [Linguistic Portrait of a Civil Servant: Regional Aspect]. Vladimir, Vladimir. fil. RanKhiGS. 208 p.Derzhimordy stroyat nam kulturnuyu kazarmu [Derzhimordy Are Building Us a Cultural Barracks]. Moskovskiy Komsomolets, 2022, Febr. 14. URL: https://www.mk.ru/politics/2022/02/14/derzhimordy-stroyat-nam-kulturnuyu-kazarmu.htmlPompadury i pompadurshi rossijskoi vlasti [Pompadours and Woman’s-Pompadours of the Russian Government]. Kommunisticheskaya Partiya Rossiyskoy Federatsii. Ryazanskoye regionalnoye predstavitelstvo [Communist Party of the Russian Federation. Ryazan Regional Department], 2020, May 15. URL: https://kprfrzn.ru/analitika/pompadury-i-pompadurshi-rossijskoj-vlastiRozhkova E., Vinokurov A. Chinovniki gossluzhbu ne portyat: rossiyane ne lyubiat chinovnikov, no shchitayut ikh rabotu prestizhnoy [Civil Service Officials Do Not Spoil: Russians Do Not Like Officials, But Consider Their Work Prestigious]. Kommersant, 2020, Dec. 5. URL: https://www.kommersant.ru/doc/4602532Rudensky A. Para fraz: «Vezhlivoe gosudarstvo» Moskovskaya vlast vs Derzhimorda [A Couple of Phrases: “A Polite State”. Moscow Power vs Derzhimorda]. The Insider, 2021. URL: https://theins.ru/parafraz/241315