Вестник Волгоградского государственного университета. Серия 2. Языкознание1998-99112409-197910.15688/jvolsu2.2024.6.13Стратегии манипулятивной риторики в англоязычном деловом медиадискурсеStrategies of Manipulative Rhetoric in English-Language Business Media DiscourseМалюгаЕлена НиколаевнаМалюгаЕлена НиколаевнаMalyugaElenamalyuga-en@rudn.ru0000-0002-6935-0661МадинянЕлена ИгоревнаМадинянЕлена ИгоревнаMadinyanElenamadinyan-ei@rudn.ru0000-0003-3901-1260Peoples' Friendship University of Russia named after Patrice Lumumba (Moscow, Russian Federation)Российский университет дружбы народов им. Патриса Лумумбы (Москва, Российская Федерация)311220242361811920707202416092024CC BY 4.0

Цель исследования заключается в выявлении манипулятивных стратегий, которые в англоязычном деловом медиадискурсе реализуются через использование устойчивых выражений, клише, идиом и коллокаций. Проведен количественный анализ примеров, извлеченных из публикаций в деловом издании «The Economist». Гипотеза исследования состоит в том, что в англоязычном бизнес-дискурсе манипулятивные стратегии воплощаются через целенаправленное употребление устойчивых выражений, клише, идиом и коллокаций, которые служат инструментами управления общественным мнением. В результате анализа текстового материала установлены пять стратегий манипуляции. Обнаружено, что наиболее востребована из них манипуляция посредством образных выражений, менее частотны оценка фактического содержания и манипуляция через критику, наименее востребованы манипуляция посредством антитезы и обобщения и манипуляция через неопределенные или эвфемистические языковые конструкции. Исследование подтвердило, что устойчивые выражения, клише, идиомы и коллокации широко используются в англоязычном деловом медиадискурсе для реализации манипулятивных стратегий, при этом отдельные стратегии могут комбинироваться в рамках одного высказывания. Полученные результаты имеют универсальную значимость, особенно важны они для специалистов в области медиа и деловой коммуникации.

The aim of the study is to identify manipulative strategies implemented through the use of collocations, cliches, idioms, and set phrases in the English-language business media discourse. A quantitative analysis of samples collected from publications in "The Economist" was conducted. The research hypothesis proposes that manipulative strategies in the English-language business discourse are realized through the deliberate choice of collocations, cliches, idioms, and set phrases, which serve as tools for shaping public opinion. The study identified five manipulative strategies. It was established that manipulation through imagery-based expressions is the most frequently employed strategy, while evaluative assessments of factual content and manipulation by criticism are less frequent. The least utilized strategies are manipulation through antithesis and generalization, manipulation via vague or euphemistic language constructions. The research confirmed that collocations, cliches, idioms, and set phrases are extensively used in the English-language business media discourse to implement manipulative strategies, and several strategies may be joined within a single utterance. The findings may have scientific implications, particularly for scholars and professionals in media and business communication.

манипулятивная риторикаделовой медиадискурссловосочетаниеклишеидиомаустойчивое выражениелексико-семантический анализmanipulative rhetoricbusiness media discoursecollocationclicheidiomset phraselexicalsemantic analysisThe reported study was funded by Russian Science Foundation, project number 23-2800505 “Manipulative rhetoric in modern English business media discourse: the functional pragmatic analysis”.Akopova A.S., 2013. Linguistic Manipulation: Definition and Types. International Journal of Cognitive Research in Science, Engineering and Education, vol. 1, no. 2, pp. 78-82.Akopova A.S., 2023. English for Specific Purposes: Tailoring English Language Instruction for History Majors. Training, Language and Culture, vol. 7, iss. 3, pp. 31-40. DOI: https://doi.org/10.22363/2521-442X-2023-7-3-31-40Grishechko E.G., 2023. Language and Cognition Behind Simile Construction: A Python-Powered Corpus Research. Training, Language and Culture, vol. 7, iss. 2, pp. 80-92. DOI: https://doi.org/10.22363/2521-442X-2023-7-2-80-92Grishechko E.G., 2024. The Linguistic Landscape of “Controversial”: Sentiment and Theme Distribution Insights. GEMA Online Journal of Language Studies, vol. 24, no. 1, pp. 79-97. DOI: https://doi.org/10.17576/gema-2024-2401-05Heath R.L., 2020. Management of Corporate Communication:From Interpersonal Contacts to External Affairs. S.l., Routledge. 316 p.Hedayat K., Aghagolzadeh F., Shirvan J., 2023. The Role of Language as Well as Power and Persuasion in Economic Discourse (Reasons of Inflation). Language Related Research, vol. 13, no. 6, pp. 511-540. DOI: https://doi.org/10.29252/LRR.13.6.16Lakoff G., Johnson M., 1980. Metaphors We Live By. University of Chicago Press. 256 p.Lijun G., Shchetinina A.V., 2024. Leksiko-semanticheskoe pole «Novaya iskrennost»: neologizmy v rossiyskom i kitayskom mediadiskurse [Lexical-and-Semantic Field “New Sincerity”: Neologisms in Russian and Chinese Media Discourse]. Vestnik Volgogradskogo gosudarstvennogo universiteta. Seriya 2. Yazykoznanie [Science Journal of Volgograd State University. Linguistics], vol. 23, no. 2, pp. 57-69. DOI: https://doi.org/10.15688/jvolsu2.2024.2.5Li K.K., 2017. How Does Language Affect Decision-Making in Social Interactions and Decision Biases? Journal of Economic Psychology, vol. 61, pp. 15-28. DOI: https://doi.org/10.1016/j.joep.2017.03.003Malyuga E.N., 2023. A Corpus-Based Approach to Corporate Communication Research. Russian Journal of Linguistics, vol. 27, no. 1, pp. 152-172. DOI: https://doi.org/10.22363/2687-008833561Malyuga E.N., Akopova A.S., 2021. Precedence-Setting Tokens: Issues of Classification and Functional Attribution. Training, Language and Culture, vol. 5, no. 4, pp. 65-76. DOI: https://doi.org/10.22363/2521-442X-2021-5-4-65-76Malyuga E.N., Rimmer W., 2021. Making Sense of “Buzzword” as a Term Through Cooccurrences Analysis. Heliyon, vol. 7, no. 6, e07208. DOI: https://doi.org/10.1016/j.heliyon.2021.e07208Mialkovska L., Kovalchuk O., Tykha L., Redchuk R., Yanovets A., Voitenko I., 2024. Modern English-Language Political Discourse: Means and Techniques of Linguistic Influence. Multidisciplinary Science Journal, vol. 6, e2024ss0208. DOI: https://doi.org/10.31893/multiscience.2024ss0208Minaeva L.V., 2023. Funktsii ekspressivnosti v korporativnoy presse [Functions of Expressivity in Corporate Media]. Vestnik Volgogradskogo gosudarstvennogo universiteta. Seriya 2. Yazykoznanie [Science Journal of Volgograd State University. Linguistics], vol. 22, no. 2, pp. 140-151. DOI: https://doi.org/10.15688/jvolsu2.2023.2.11Mohamadi K., Weisi H., 2023. Semiotic Manipulation Strategies Employed in Iranian Printed Advertisements. Pragmatics and Society, vol. 14, no. 1, pp. 70-89. DOI: https://doi.org/10.1075/ps.20005.mohNazemian R., Shadman Y., 2023. Pathology of Morphological and Syntactic Structures of Press Language in Comparison with Standard Arabic Language. Language Related Research, vol. 14, no. 2, pp. 493-523. DOI: https://doi.org/10.29252/LRR.14.2.15Pinker S., 2007. The Stuff of Thought: Language as a Window into Human Nature. Penguin.Shei C., Schnell J., 2024. The Routledge Handbook of Language and Mind Engineering. Taylor & Francis. DOI: https://doi.org/10.4324/9781003289746Sibul V.V., Vetrinskaya V.V., Grishechko E.G., 2019. Study of Precedent Text Pragmatic Function in Modern Economic Discourse. Malyuga E.N., ed. Functional Approach to Professional Discourse Exploration in Linguistics. Springer, pp. 131-163. DOI: https://doi.org/10.1007/978-981-32-9103-4_5Sobhani S., Gorjian B., Mahmoudi K., Veysi E., 2023. Classification of Interrogating Defendants’ Spoken and Written Discourse Markers in Courts Based on the McMenamin’s Forensic Linguistics Framework. Language Related Research, vol. 14, no. 4, pp. 63-93. DOI: https://doi.org/10.29252/LRR.14.4.3Can Giorgia Meloni Reinvigorate Italia SpA? Why Italian Companies Find It so Hard to Grow. The Economist, 2024, February 8. URL: https://www.economist.com/business/2024/02/08/can-giorgia-meloni-reinvigorateitalia-spa?ysclid= lxrb85xqpv852738550How to Benefit from the Conversations You Have at Work: Stop Thinking About Your Next Point and Listen to the One Being Made. The Economist, 2024, February 15. URL: https://www.economist.com/business/2024/02/15/how-to-benefit-from-the-conversations-you-have-at-work?ysclid=lxrb7ed0nd763177535How Worried Should Amazon Be About Shein and Temu? Dirt-Cheap Products and Marketing Splurges Are Catching Clicks. The Economist, 2024, February 15. URL: https://www.economist.com/business/2024/02/15/how-worried-should-amazon-beabout-shein-and-temu?ysclid= lxrbkdm1ly51607683Musk v Zuckerberg: Who’s Winning? One Burned Billions, the Other Has Earned Them. The Economist, 2024, February 6. URL: https://www.economist.com/business/2024/02/06/musk-v-zuckerberg-whoswinning?ysclid= lxrbgp3xti685654782Why Costco Is So Loved: Keeping Customers, Employees and Investors Happy Is No Mean Feat. The Economist, 2024, February 15. URL: https://www.economist.com/business/2024/02/15/why-costco-is-so-loved?ysclid=lxrbn7ivta24444006Why the World’s Mining Companies Are So Stingy: The Energy Transition Requires Vast Quantities of Metals. But Miners Are Reluctant to Invest. The Economist, 2024, February 18. URL: https://www.economist.com/business/2024/02/18/why-the-worlds-mining-companiesare-so-stingy?ysclid=lxrbijqvsu251080171Akopova A.S., 2013. Linguistic Manipulation: Definition and Types. International Journal of Cognitive Research in Science, Engineering and Education, vol. 1, no. 2, pp. 78-82.Akopova A.S., 2023. English for Specific Purposes: Tailoring English Language Instruction for History Majors. Training, Language and Culture, vol. 7, iss. 3, pp. 31-40. DOI: https://doi.org/10.22363/2521-442X-2023-7-3-31-40Grishechko E.G., 2023. Language and Cognition Behind Simile Construction: A Python-Powered Corpus Research. Training, Language and Culture, vol. 7, iss. 2, pp. 80-92. DOI: https://doi.org/10.22363/2521-442X-2023-7-2-80-92Grishechko E.G., 2024. The Linguistic Landscape of “Controversial”: Sentiment and Theme Distribution Insights. GEMA Online Journal of Language Studies, vol. 24, no. 1, pp. 79-97. DOI: https://doi.org/10.17576/gema-2024-2401-05Heath R.L., 2020. Management of Corporate Communication:From Interpersonal Contacts to External Affairs. S.l., Routledge. 316 p.Hedayat K., Aghagolzadeh F., Shirvan J., 2023. The Role of Language as Well as Power and Persuasion in Economic Discourse (Reasons of Inflation). Language Related Research, vol. 13, no. 6, pp. 511-540. DOI: https://doi.org/10.29252/LRR.13.6.16Lakoff G., Johnson M., 1980. Metaphors We Live By. University of Chicago Press. 256 p.Lijun G., Shchetinina A.V., 2024. Leksiko-semanticheskoe pole «Novaya iskrennost»: neologizmy v rossiyskom i kitayskom mediadiskurse [Lexical-and-Semantic Field “New Sincerity”: Neologisms in Russian and Chinese Media Discourse]. Vestnik Volgogradskogo gosudarstvennogo universiteta. Seriya 2. Yazykoznanie [Science Journal of Volgograd State University. Linguistics], vol. 23, no. 2, pp. 57-69. DOI: https://doi.org/10.15688/jvolsu2.2024.2.5Li K.K., 2017. How Does Language Affect Decision-Making in Social Interactions and Decision Biases? Journal of Economic Psychology, vol. 61, pp. 15-28. DOI: https://doi.org/10.1016/j.joep.2017.03.003Malyuga E.N., 2023. A Corpus-Based Approach to Corporate Communication Research. Russian Journal of Linguistics, vol. 27, no. 1, pp. 152-172. DOI: https://doi.org/10.22363/2687-008833561Malyuga E.N., Akopova A.S., 2021. Precedence-Setting Tokens: Issues of Classification and Functional Attribution. Training, Language and Culture, vol. 5, no. 4, pp. 65-76. DOI: https://doi.org/10.22363/2521-442X-2021-5-4-65-76Malyuga E.N., Rimmer W., 2021. Making Sense of “Buzzword” as a Term Through Cooccurrences Analysis. Heliyon, vol. 7, no. 6, e07208. DOI: https://doi.org/10.1016/j.heliyon.2021.e07208Mialkovska L., Kovalchuk O., Tykha L., Redchuk R., Yanovets A., Voitenko I., 2024. Modern English-Language Political Discourse: Means and Techniques of Linguistic Influence. Multidisciplinary Science Journal, vol. 6, e2024ss0208. DOI: https://doi.org/10.31893/multiscience.2024ss0208Minaeva L.V., 2023. Funktsii ekspressivnosti v korporativnoy presse [Functions of Expressivity in Corporate Media]. Vestnik Volgogradskogo gosudarstvennogo universiteta. Seriya 2. Yazykoznanie [Science Journal of Volgograd State University. Linguistics], vol. 22, no. 2, pp. 140-151. DOI: https://doi.org/10.15688/jvolsu2.2023.2.11Mohamadi K., Weisi H., 2023. Semiotic Manipulation Strategies Employed in Iranian Printed Advertisements. Pragmatics and Society, vol. 14, no. 1, pp. 70-89. DOI: https://doi.org/10.1075/ps.20005.mohNazemian R., Shadman Y., 2023. Pathology of Morphological and Syntactic Structures of Press Language in Comparison with Standard Arabic Language. Language Related Research, vol. 14, no. 2, pp. 493-523. DOI: https://doi.org/10.29252/LRR.14.2.15Pinker S., 2007. The Stuff of Thought: Language as a Window into Human Nature. Penguin.Shei C., Schnell J., 2024. The Routledge Handbook of Language and Mind Engineering. Taylor & Francis. DOI: https://doi.org/10.4324/9781003289746Sibul V.V., Vetrinskaya V.V., Grishechko E.G., 2019. Study of Precedent Text Pragmatic Function in Modern Economic Discourse. Malyuga E.N., ed. Functional Approach to Professional Discourse Exploration in Linguistics. Springer, pp. 131-163. DOI: https://doi.org/10.1007/978-981-32-9103-4_5Sobhani S., Gorjian B., Mahmoudi K., Veysi E., 2023. Classification of Interrogating Defendants’ Spoken and Written Discourse Markers in Courts Based on the McMenamin’s Forensic Linguistics Framework. Language Related Research, vol. 14, no. 4, pp. 63-93. DOI: https://doi.org/10.29252/LRR.14.4.3Can Giorgia Meloni Reinvigorate Italia SpA? Why Italian Companies Find It so Hard to Grow. The Economist, 2024, February 8. URL: https://www.economist.com/business/2024/02/08/can-giorgia-meloni-reinvigorateitalia-spa?ysclid= lxrb85xqpv852738550How to Benefit from the Conversations You Have at Work: Stop Thinking About Your Next Point and Listen to the One Being Made. The Economist, 2024, February 15. URL: https://www.economist.com/business/2024/02/15/how-to-benefit-from-the-conversations-you-have-at-work?ysclid=lxrb7ed0nd763177535How Worried Should Amazon Be About Shein and Temu? Dirt-Cheap Products and Marketing Splurges Are Catching Clicks. The Economist, 2024, February 15. URL: https://www.economist.com/business/2024/02/15/how-worried-should-amazon-beabout-shein-and-temu?ysclid= lxrbkdm1ly51607683Musk v Zuckerberg: Who’s Winning? One Burned Billions, the Other Has Earned Them. The Economist, 2024, February 6. URL: https://www.economist.com/business/2024/02/06/musk-v-zuckerberg-whoswinning?ysclid= lxrbgp3xti685654782Why Costco Is So Loved: Keeping Customers, Employees and Investors Happy Is No Mean Feat. The Economist, 2024, February 15. URL: https://www.economist.com/business/2024/02/15/why-costco-is-so-loved?ysclid=lxrbn7ivta24444006Why the World’s Mining Companies Are So Stingy: The Energy Transition Requires Vast Quantities of Metals. But Miners Are Reluctant to Invest. The Economist, 2024, February 18. URL: https://www.economist.com/business/2024/02/18/why-the-worlds-mining-companiesare-so-stingy?ysclid=lxrbijqvsu251080171