Вестник Волгоградского государственного университета. Серия 2. Языкознание

1998-99112409-1979

10.15688/jvolsu2.2025.1.3

Other

Перевод названий периодики как отражение актуальной динамики стратегий перевода

Translation of Periodical Titles as a Reflection of the Current Dynamics in Translation Strategies

Политова

Анастасия Алексеевна

Politova

Anastasia

anastasia_politova@mail.ru

0000-0002-5194-9262

Soochow University (Suzhou, China)Сучжоуский университет (Сучжоу, Китай)

24042025

24125392105202425112024https://creativecommons.org/licenses/by/4.0/

CC BY 4.0

https://l.jvolsu.com/index.php/ru/archive-ru/947-science-journal-of-volsu-linguistics-2025-vol-24-no-1/mezhkulturnaya-kommunikatsiya-i-sopostavitelnoe-izuchenie-yazykov/2901-politova-a-a-perevod-nazvanij-periodiki-kak-otrazhenie-aktualnoj-dinamiki-strategij-perevoda-na-angl-yaz

Статья посвящена изучению перевода как средства коммуникации и формирования в принимающей лингвокультуре нарратива передающей лингвокультуры. Предметом исследования стали коммуникативные, или переводческие, стратегии, направленные на передачу содержания, выраженного средствами одного языка, в лингвокультурную систему другого при сохранении самобытности исходной культуры и языка. Объектом исследования избраны названия периодических изданий и их переводы с китайского языка на русский и с русского на китайский. Для повышения достоверности результатов работы привлечены переводы названий периодических изданий между китайским и другими европейскими языками (английским, французским, немецким, испанским и польским). Установлено, что при переводе названий периодических изданий Китая с китайского языка на русский в российских газетах в качестве доминирующего регулярно используется принцип непосредственного перевода, в русскоязычных версиях китайских газет принцип перевода без использования языка-посредника проявился со второй половины 2022 года. В результате сопоставления стратегий перевода с китайского на европейские языки и с европейских языков на китайский выделены значительные расхождения. При переводе названий европейских периодических изданий на китайский язык наблюдается использование принципа сотрудничества, или стратегии доместикации. В переводе китайских названий на европейские языки отмечается формирование тенденции к использованию принципа отказа от сотрудничества, или стратегии форенизации, что позволяет сохранить в переводе языковую идентичность названий китайских периодических изданий. Утверждается, что специфика выбора переводческих стратегий обусловлена, во-первых, языковой политикой стран, где рассмотренные языки имеют статус государственных, во-вторых, открытостью языков к фонетическим заимствованиям, влияющей на степень семантической прозрачности названий периодических изданий в переводе, в-третьих, построением устойчивого медийного нарратива Китая на языках других стран.

The article explores translation as a means of communication and a tool for shaping the transmitting linguistic culture's narrative in the receiving linguaculture. The subject of the study is communicative, or translation, strategies aimed at transmitting the content expressed with the source language into culturally another linguistic system, retaining cultural and linguistic distinction. The study focuses on Russian and Chinese translations of periodical titles. Additionally, translations of periodical titles between Chinese and five European languages, namely English, French, German, Spanish, and Polish, are chosen as the supplemented material to ensure validity of research outcomes. The analysis revealed that non-mediated translation, i.e., bypassing intermediary languages, is the dominant principle in the translation of Chinese periodical titles used by Russian newspapers. Russian editions of China-governed newspapers have adopted it since the second half of 2022. The comparison of the translation strategies between Chinese and European languages manifested serious divergence: the periodical titles are translated into Chinese through the Cooperation Principle, or domestication, while the translations from Chinese into English, French, German, Spanish, and Polish tend toward the Non-Cooperation Principle, or foreignization; owning to it Chinese periodical titles preserve their linguistic identity when being rendered in other languages. The paper argues that the discovered tendencies stem, firstly, from the language policies of the countries that use the researched languages as their official languages; secondly, from the openness of languages to phonetic borrowings, which affects the semantic transparency of periodical titles in translation; thirdly, from the construction of a stable Chinese media narrative in other languages' environment.

название периодического изданиякоммуникативная стратегияпереводстратегия переводадоместикацияфоренизация

periodical titlecommunicative strategytranslationtranslation strategydomesticationforeignization

The article is an intermediary result of the research project titled “Study on translation strategies of Chinese toponyms into Russian as a part of the project of strengthening the influence of the Chinese culture” (QN2022014003L) sponsored by the Ministry of Science and Technology of the People’s

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