Vasil’eva E.Yu. Speech Strategy of Communicative Initiative Control (On Material of German Talk-Show About Health)
DOI: https://doi.org/10.15688/jvolsu2.2019.2.16
Elena Yu. Vasil'eva
Postgraduate Student, Department of German and Romance Philology, Volgograd State University
Prosp. Universitetsky, 100, 400062 Volgograd, Russia
This email address is being protected from spambots. You need JavaScript enabled to view it.
https://orcid.org/0000-0002-6586-7209
Abstract. In the article mechanisms of the speech strategy of a communicative initiative control in a media medical discourse are described from a position of pragmalinguistics. Releases of the German talk-show about health "Hauptsache Gesund" served as material for the research. It is presumed that voluntary efforts to regulate exchange of communicative roles might influence the speech strategy of a communicative initiative control by means of different tactics in relation to the status of communicants. In the course of the research the following speech tactics were revealed: tactics of "an initiative transfer", of "taking of an initiative", of "stimulation of an initiative", of "evasion from an initiative" and "conclusion of a conversation". By means of correlation between communicative efforts of speech interaction partners the leading role of the moderator (a host of the talk show) in the course of redistribution of a communicative initiative is verified. It is revealed that the most frequent tactics are: tactics of "an initiative transfer" which is carried out by actions of the talk-show host with the aim to contribute to the development of subject lines of the program and to prepare mass audience for discussion of a new subject; the tactics of "conclusion of a conversation", implemented by means of a subject change and switching attention onto other speaker.
Key words: medical discourse, medical media discourse, speech strategy, speech tactics, control of the communicative initiative, exchange of communicative roles, verbal signal, non-verbal signal.
Citation. Vasil'eva E.Ju. Speech Strategy of Communicative Initiative Control (On Material of German Talk-Show about Health). Vestnik Volgogradskogo gosudarstvennogo universiteta. Seriya 2. Yazykoznanie [Science Journal of Volgograd State University. Linguistics], 2019, vol. 18, no. 2, pp. 183-194. (in Russian). DOI: https://doi.org/10.15688/jvolsu2.2019.2.16
Speech Strategy of Communicative Initiative Control (On Material of German Talk-Show About Health) by Vasil’eva E.Yu. is licensed under a Creative Commons Attribution 4.0 International License.
 4_Vasileva.pdfURL: https://l.jvolsu.com/index.php/en/component/attachments/download/1987 | 666 Downloads |